Elvis apparently had the inspiration for this one after hearing Tommy Martin’s version of ‘There’s No Tomorrow’ and passed the idea on to producer Freddy Beinstock who put the wheels in motion. With a melody based on the Italian classic ‘O Sole Mio’ and words from Aaron Schroeder and Wally Gold the rest was history. ‘It’s Now Or Never’ reached #1 in 1960 and sold millions of records for Presley.
It’s Now Or Never (Elvis Presley) Big Band
